WHEN something is good they say you should bottle it.. and that's exactly what Models Own have done.

The cosmetics brand are living proof they've gotta lotta bottle, by opening up their first

bottle-shaped store, the Bottleshop.

This unique new shopping experience will launch in Westfield London,

Shepherds Bush in April 2012 situated within the mall –

opposite Top Shop, Apple and Zara.

Famed for its trend-setting colour cosmetics, Models Own will sell over 200 nail polish colours along with

their full range of accessories and other store exclusives.

Wanting to avoid the boring box-shop shape, Models Own literally thought outside of the box.

“At Models Own we like to do things differently”, says Mark Rodol, CEO.

“You hear about other brands trying to create ‘immersive shopping experiences’ so we’ve taken this literally by asking

people to actually shop in the world’s largest bottle of nail polish!”

In just three years, Models Own is said to be Europe’s fastest growing cosmetic brand

with a cult following and celebrity fans ranging from Jessie J, Nicola Roberts and Alexa Chung.