Superdrug’s Simply Pure range has expanded their line developing products for dehydrated skin.Simply Pure Aqua Hydrating products are designed to deliver deep moisturising and improve skin's elasticity and suppleness. Products 100 per cent fragrance free. The line is affordable; Cleansing Gel, Day Moisturiser, Night Cream and Eye Gel cost £4.59 each. Serum is £4.99.